Have you heard that small business’s, crafters, home business’s, and others will soon be able to sell your products on Pinterest! Yesterday Pinterest announced that they are launching Buyable pins very soon! I know your asking “What is a buyable pin?”, it’s a great new way to sell your products on Pinterest!
If you know anything about pinterest you know it’s a great place to find a ton of ideas on decorating, fashion, recipes, and so much more. So they have now decided to open the market up to purchasing on Pinterest as well. Which means a whole new market for crafters and others that sell their products. Pinterest has made it so easy for consumers to purchase with the buyable pins. When you spot a Pin with a blue price, you’ll know it’s buyable. Searching for something specific? Use the blue price filter to hone in on just the right Pin. You can even swipe through different colors if there’s more than one option available.
Buyable Pins still let you control the shopping experience—Pinterest doesn’t take a cut from your sales and you still get to handle shipping and customer service the way you always have. You will need to have a Shopify account to have customers purchase on your buyable pins. They will purchase through Shopify and the orders will come right to you and you will handle the customers orders just like you normally would.
I suggest that you start to build up your pinterest followers even more right now so that your customers are ready for purchasing on the buyable pins as soon as they are available. You can announce it on your business facebook page as well that you will soon be selling your products on pinterest to make their purchases even easier! I can see this being a great sales avenue for your small business as well as companies as well. You will not be charged for your buyable pins on pinterest as well!
You can get on the Waitlist for integration opportunities. It will also alert you when the buyable pins are available as well. They will be available for iPhone and iPad first. If you use Demandware to power your store, you can get Buyable Pins in the coming weeks. Just contact your Demandware customer success manager to learn more.